Pro Channel Programming

Pro Channel Focuses on four main categories:

  1. Sales and Marketing strategies to increase sales and retain customers
  2. Corporate-mandated Training and Standards of Procedure (where applicable)
  3. New Product developments
  4. Training, Tips and Best Practices for technicians, managers and owners

Sample Programming Structure
Segment Sample Topics
New on the Market New products, fluids, software, machinery and services for use in store operations
Sales and Marketing How to attract new customers and how to retain and increase needed service work among existing customers.
Best Practices
  • Increasing productivity, reducing service time, and management strategies.
  • Handling complaints, obtaining helpful feedback, providing a good environment, & retention strategies.
  • How to save money on taxes, payroll, insurance, & employee benefits, cash management tips
  • Finding & retaining good employees, creating systems, marketing strategies, lawsuit protection
  • Improving safety of store, bays and employees, reducing workers comp
  • Industry trends, consumer information, driver statistics, operator surveys
Training Tips Vehicle care, proper servicing, handling equipment, tools, etc.
AutoNetTV Preview of next month’s topics for the consumer network and how to use those segments to increase needed service work with current customers.